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[原创]响应网站 原创创意 抛砖引玉  发帖心情 Post By:2013-7-29 12:57:46 [只看该作者]

【目的】 个人认为,私家车广告首要是要为会员谋福利,才能吸引更多的会员参加,才能更好的发展私家车广告。 1、为所有会员谋求更多福利 2、为了私家车广告的发展 【建议】 因此: 0、规范化管理,健全会员制度,统一车标。 规范网站的管理模式,健全会员管理模式,统一网站车标。避免出现活动场面混乱,既然咱们花时间精力去组织活动,那就再多花点时间和精力,使每一次的活动更加规范,更加有组织、有条理。 1、积极联系和组织能为会员提供更高报酬、更实惠的私家车广告业务。 这是吸引会员的最根本的利益点。比如西凤酒前期的黄金甲、国华瓷和爱琴海等,每季度500元或者更高的报酬,而不是实物报酬。 2、设计更加漂亮、时尚、吸引眼球的车贴。 私家车作为广告的载体,私家车车主肯定想一边贴更漂亮的车贴,一边赚取报酬,因此,设计的车贴是否漂亮、是否时尚、是否更吸引眼球,则是会员是否积极参与的一个重要因素,而车贴的设计则是这个重要因素的决定点。 3、有效利用私家车车身。 现在常见的私家车广告基本上是车四门,如果能把车两侧分为两个广告,再加上车尾两侧,一辆私家车是否可以贴上四个广告,只要图案和谐,何乐而不为呢?又比如,车门玻璃的挡雨条、车前档玻璃的上侧,这些地方都是可以利用的。 4、组织同类广告的出游。 我相信大家在马路上经常被同一主题广告的车队所吸引,如果,可以组织这样的几次车队巡游,我觉得效果也许比贴100辆不同车型的车贴几个月要震撼。 5、发展多元化业务。 作为私家车广告的组织者,可以发展私家车相关的多元业务,比如汽车用品的团购、汽车维修保养等,既可以为会员提供各种便利,自己又可以获利,双赢啊~ 暂时就想到这么多,权作抛砖引玉,希望大家多指正。

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